EU PPWR (Regulation 2025/40): Compliance Guide for Fruit Product Exporters 2026-07-31
The EU's Packaging and Packaging Waste Regulation (PPWR, Regulation (EU) 2025/40) takes full effect on 12 August 2026, replacing the 30-year-old Packaging Directive 94/62/EC with a single law that applies directly in all 27 member states — no national loopholes. It covers every package you ship into the EU, from the net around a navel orange to the drum holding juice concentrate. If your company exports fresh fruit, fruit juice concentrate, fruit and vegetable powder, canned fruit, or NFC puree to Europe, this regulation changes your packaging obligations on day one. The good news: most of the hardest rules are phased, and metal cans and glass are naturally well-positioned. The bad news: multi-layer flexible films (the workhorse of powder and aseptic juice) sit squarely in the regulator's crosshairs. This guide explains what bites on 12 August 2026, what lands in 2030, and how to keep your products on the shelf.
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